In an era where misinformation spreads rapidly, AI-generated content blurs reality, and digital trust erodes faster than ever, how can progressive communicators effectively build credibility and meaningful engagement?
Join Spero Studio's award-winning team of digital strategists, messaging experts and beyond– the minds behind some of the most successful progressive campaigns, for an insightful two-part series exploring how to navigate today’s digital landscape and future-proof your communication strategies. Learn the proven methods we've used to drive impactful engagement, mobilize key audiences, and deliver measurable results in high-stakes environments.
Session 1:
Who's Listening Now? Decoding Platform Trust in 2025
🗓️ Wednesday, April 16th, 2025 | 1:00 PM - 2:00 PM ET
This foundational session explores how digital audiences engage with social platforms today and what that means for progressive organizations. We'll examine:
Current platform demographics and shifting audience behaviors
Evolution of trust levels across major and emerging platforms
Viability of established platforms vs. emerging alternatives for campaign effectiveness
Data-driven insights on where progressive messages are finding the strongest engagement
Session 2:
Engineering Trust: Designing Communications for Credibility
🗓️ Wednesday, April 23rd, 2025 | 1:00 PM - 2:00 PM ET
Building on Session 1's insights, this strategy-focused discussion will feature thought leaders from prominent progressive advocacy organizations, including experts specializing in coalition-building and strategic media engagement. Together, we'll explore:
Ethical strategies for increasing reach while maintaining credibility
Countering misinformation without amplifying harmful narratives
Balancing paid media with authentic engagement
Measuring trust beyond traditional engagement metrics
The evolution of "trustworthy content" in progressive communications
